Becoming more intentional about your written voice

Tone of Voice and Style Guide
University of Bath School of Management, 2020
This is a writing style guide for a UK university. Some of the content in this guide is specific to the marketing and branding of the school, but there are a ton of good concepts, guidelines, and examples of setting a written tone that is professional, friendly, energetic and optimistic.

In many ways, higher education is behind the curve when it comes to acknowledging the importance of writing style and tone. We can learn a lot from the fields of marketing and professional writing.

7 Ways to Perfect Your Writing “Tone”
Lara, 2011. Writer’s Digest
This is an article written for professional writers and novelists, but many of the tips and principles are applicable to anyone who writes for an audience, including teachers.

Write Like a Human: 5 Ways to Engage, Touch, and Energize Your Readers
Henneke, 2017. Enchanting Marketing
From the world of marketing, this article explores some specific methods for making your writing voice more “human,” including some solid examples.